Northampton: Articles: JuJu Jelly Shoes

Based in Northampton Juju Footwear are the original creators of the British Jelly Shoe and have been manufacturing their iconic shoes and children’s wellington boots for over 25 years.

Juju is a family business founded in 1986 originally as injection moulders to the UK shoe trade, and were soon to pioneer the production of the original injection sandals.  These were soon nicknamed “jelly shoes” due to their soft jellylike finish and became an instant fashion and seaside favourite.

JuJu use a special jelly mix combined with glitter and colour to create the jelly shoes.  All materials are sourced in England and recyclable so that all of their jelly waste is ground-up and remoulded into new products.

Alongside their jelly shoes, Juju footwear also produces festival wellies, fashion wellies, glow in the dark printed styles, waterproof Chelsea boots and welly shoes.